By Ian Pellicano on 2018, May 29

How to choose your international payment gateway when you intend to grow into new markets.

By Ian Pellicano on 2018, May 29
How to choose your international payment gateway when you intend to grow into new markets.

Your International payment gateway and internationalisation

Your international payment gateway is the most important touch-point when turning website users into customers. In the iGaming industry, growing into new territories is the only way to expand your business – and it is important to consider this journey holistically.

Your payment gateway should factor in this decision process because it is the final step that turns your website users into customers. Very often, gaming companies find that when they use an international payment gateway with strong local connections it enables them to be more relevant to local users.  This is good for business.

It is therefore important to choose a gateway that offers localisation and a large number of payment partners for two main reasons:

  1. Familiar cards on offer - the International Payment Gateway

By offering familiar card options and payment options to local users, you ensure that the user does not drop off at the last stop because they do not see their cards on the list of payment options. Particularly in locations where credit card penetration is low, this could help close more transactions. People are also more likely to trust you if you offer payment options that they are used to seeing and using in their area. 

  1. Gaming and International Payment Anonymity

Some of your website users will also want to opt for anonymity when making a transaction with an igaming company. Some people do not want their banks to know that they use gaming websites, others don’t want to share how much they spend on these platforms, so it is also important to offer an option that will reserve anonymity in the bank statement transaction details. 

Speed to market is also important. Your gateway needs to be responsive and thus help you set up these payment options in new countries in as little time as possible. They need to be responsive to your needs and provide ample support for the process.

Often, extending into new markets is strategic and timelines are key to project success. Make sure you choose a partner that can both service you fast and give you the personal support you need to expand and grow.