Some years ago, players had to wait for a few days to withdraw their winnings. Today one expects instant withdrawals and exceptional customer service. Failure to provide both will often result in people switching to other platforms. Here’s what you need to keep in mind when selecting your gaming platform and payment gateway set-up:
iGaming platforms are expected to provide seamless integrations with fast and efficient payment methods. Variety is also key. Most offer a variety of payment methods including wallets, local cards and international cards. Players need access to multiple payment methods for deposits and withdrawals. Typically, this consists of gateways that offer common forms of payment, both local to the user and international. The faster customers can withdraw winnings, the more likely they are to stay and deposit again to play more.
Onmichannel Games and Payments
Statistics show that many players begin playing on one device such as a laptop and continue on a tablet or phone then switch back later. The experience needs to be seamless. The availability of customer service and the integration of how deposits are made is very important. There is nothing more annoying to a user than having to re-enter their data across platforms or not finding the deposit button in a familiar place when they’re ready to play. This is challenging when trying to maintain consistency between one channel and another. Understanding gaming behaviour across different platforms, and providing a seamless experience, is key to any gaming operation in this day and age.
Local Perceptions and Methods of Payment
Payment methods and currencies may vary across countries. The potential of markets with marked differences, like South America, cannot be ignored. Platforms should pay attention to the differences between various countries because this is where one can find a competitive advantage and potential in emerging markets. Different locales are now also rolling out different legislations and licensing. Platforms and gateways need to be flexible enough to provide a strong local presence without compromising security and usability.
Changes are inevitable in the gaming industry, and platforms will need to resolve the challenges presented by cryptocurrency payments and extend omnichannel features to wearable tech in the near future. Choosing the right partners will always be important!